Donor CRM for humansAI built in

Make the invisible visible.
Donor by donor.

AI does the heavy lifting. You stay human.

A CRM that turns intentions into actions. Log a call, attach the photo, schedule the next step — in one save. Save the donors you have, then grow the rest.

Free live demoSetup in 10 minutes30-day money-back guarantee
app.dogoodlabs.com/dashboard
Thursday, May 28
Good morning, Sarah.
Overdue
7
Due today
12
In pipeline
110
Lapsed majors
28
CW
Cameron Willis · $7.2k lifetime
Lapsed major donor — not in pipeline. Worth a touch.
Heads up
SB
Summit Bank · $348k lifetime
Renewal — no gift yet in 2026.
Today
EF
Ethan Fleming
Invite to next briefing — 5 days overdue.
Overdue
Trusted by mission-driven teams
100 HumanitariansUSANA FoundationClearview TrustSummit BankBrightPath
Why doGood

The days of expensive CRMs need to end — so nonprofits can spend their money on doing good.

For decades, the best fundraising software has been priced for Fortune 500s and sold to nonprofits who can’t afford it. We built the same operating system. Then we made it fair. Every dollar you don’t spend on bloated CRM contracts is a dollar that reaches the people you serve. That’s why we doGood.

OUR PROMISE

“Enterprise muscle. Mission-aware pricing. So the work is the most expensive thing on your invoice — not the software that tracks it.”

From the team at
The problem

Most donor CRMs are filing cabinets.
Yours should be a partner.

Fundraising doesn’t fail because the data is wrong. It fails because the follow-up never happens.

Lost in the list

Your major donors are buried in 10,000 rows. The CRM tells you everything except who needs you most this week.

Stuck in the gaps

Log a call here. Schedule a follow-up there. Email from a fourth window. Half the work is moving data between tabs.

Silent at scale

A donor goes quiet. Your CRM doesn’t notice. By the time you do, six months have passed and the relationship is cold.

How it works

Three pages that change how you fundraise.

Action Center

One window. Two timeframes.
Zero copy-paste.

Click any donor. Pick a mode — Call, Email, Text, Meeting, Note. Talk. Press save. The interaction logs, the photo attaches, the open task closes, and tomorrow’s reminder lands on your calendar. All in one save.

  • Six modes, one window. Press C, E, T, M, N, or O to switch.
  • Smart notes — talk into the mic, AI writes the call summary.
  • AI-drafted emails personalized to the donor’s giving history.
  • Resume any open task right where you left off.
Action window · Cameron Willis
CW
Cameron Willis
North Star · $7,200 lifetime · last gift 14 months ago
Call
Email
Text
Meeting
Note
Other
Subject — Catching up on the gala
Just got off with Cameron — wants to give $5k by year-end, asked about the school program. Send the impact PDF this week.
Add future follow-up
Send impact PDF · in 7 days
Retention Control Room

A donor saved is worth
five donors found.

Most fundraisers chase new gifts. The smart ones save the ones they have. Retention surfaces the donors quietly drifting away — at-risk, lapsed, anniversaries approaching — and tells you exactly who to call this week.

  • Action queue ranked by urgency — Rescue, Renewal, Second-gift.
  • Signal board with retention rate, churn under $1K, major-donor churn.
  • AI 7-day playbook — names and reasons, not generic advice.
  • Tune the rules to your org’s reality.
Retention Control Room
Baseline retention
68.2%
204 of 299 prior-year donors returned
Returning YTD
204
+38% vs last year
$10K+ churn
12.4%
3 majors not back yet
Target progress
104%
Goal 65% — on pace
Fundraising Pipeline

Build philanthropists,
not lists.

The pipeline is the operating system for focus. Who matters, what stage they’re in, what should happen next, and whether the relationship is moving. Drag cards, log moments, and watch your forecast track the truth.

  • Six stages — Prospect → Cultivation → Ask → Committed → Received → Stewardship.
  • Stage-weighted forecast, not just total in motion.
  • “Needs attention” flag for cooling relationships.
  • Progress view shows which donors are moving, which are stuck.
Fundraising Pipeline · $1.1M in motion
PROSPECT13
Henry Hayes
2026 Opportunity
$50K
Karen Reeve
2026 Opportunity
$15K
CULTIVATION32
Keystone Advisors
89d in stage
$50K
Cedar Holdings
23d in stage
$25K
ASK17
Sofia Bennett
14d in ask
$25K
COMMITTED6
Casey & Grace Evans
14d committed
$25K
Product pillars

The brand promise lives in five product behaviors.

Action
The system shows what needs to happen next — and keeps it visible until it’s done.
Accountability
Work has an owner, a due date, a status, and a recorded outcome.
Trust
Giving data, receipts, ledgers, and reports are defensible and traceable.
Scale
Multi-org separation, roles, settings, and imports keep complexity controlled.
Nonprofit depth
Grants, sponsorships, programs, retention, impact, and stewardship are part of the model.
The math behind the mission

What you’d pay elsewhere
for the same toolkit.

For a 15-person fundraising team. Same features, very different invoices. AI included where ours is included, charged where theirs is charged.

Compare
10 features. 4 vendors.
All prices reflect annual cost for 15 users with AI included.
Recommended
doGood.
Pro plan
$1,639
per year · all-in
Salesforce
NPSP + Einstein
$22,140
+ ~$25K setup
Bloomerang
Mid-tier
$6,300
no native AI
Raiser’s Edge NXT
Blackbaud
$18,000
+ implementation
AI Assist (drafts, summaries, suggestions)
Built into every donor, every page.
Includedno per-call fees
$Einstein add-on+$50/user/mo
Not availablethird-party only
~Limitedvia SKY API
Smart Notes (voice → AI call summary)
Talk into your phone, get structured notes.
Included
$Einstein add-on
Not available
Not available
AI email drafts personalized by giving history
Reads the donor record. Writes a real first draft.
Included
$Einstein GPT+$25/user/mo
Not available
Not available
Unified Action Window
Log + plan in one save. No tab juggling.
Included
~Requires buildconsultant fee
Separate screens
Separate screens
Retention Control Room (AI 7-day playbook)
Surfaces who’s drifting before they lapse.
Included
~DIY dashboards
~Retention scoring
$ResearchPoint+$5K/year
Fundraising Pipeline with stage-weighted forecast
Kanban + AI “needs attention” flag.
Included
Included
$Premium tier
Included
Custom Email Builder with brand kits
Drag-and-drop blocks, saved audiences, real deliverability.
Included
$Marketing Cloud+$10K+/year
~Basic builder
$Online Express
Tax receipts (auto, traceable, voidable)
Issued, corrected, ledger-tracked.
Included
~Apex required
Included
Included
Multi-org separation (program / chapter)
Architecturally siloed donor records.
Included
$Separate orgsdouble the license
Not supported
$Enterprise tier
Smart Imports + dedupe with human review
CSV, Donorbox, QuickBooks. AI flags the messy rows.
Included
$Data Loader + tools
~Manual dedupe
$ImportOmatic+$1,200/year
Onboarding & data migration
From spreadsheet, Donorbox, or another CRM.
Included
$Required partner$25K–75K
$$2,500–8,000
$$10K–40K
Year-one total
Same toolkit. Same 15 users.
Very different invoices.
doGood Pro
$1,639
all-in, AI included
Salesforce
~$47,000
incl. setup year-one
Bloomerang
~$13,000
incl. onboarding
Raiser’s Edge NXT
~$43,000
incl. implementation
Save $45,000+ in year one vs. Salesforce.

Pricing reflects publicly listed rates and standard partner-quoted implementation for a 15-user nonprofit team as of May 2026. Salesforce NPSP includes 10 free seats; pricing shown reflects paid Einstein + Marketing Cloud add-ons. Numbers are estimates for comparison and may vary by region, contract length, and discount eligibility.

Pricing

Simple plans. No per-donor fees.

Pick a plan by team size. Bring as many donors as you want. Save the difference for your mission.

Enterprise
For larger teams, multi-program, or multi-chapter orgs.
Let’s talk
Starts around $799/mo for 50 seats
25+ team members · multi-org separation
  • Everything in Pro
  • Multi-org / multi-program setup
  • AI Power Pack option (unlimited AI use)
  • SSO + advanced permissions
  • Unlimited email sends
  • Custom onboarding & white-glove migration
  • Dedicated success manager
  • 99.9% uptime SLA
  • Annual billing & PO terms
Contact sales

Every plan comes with a 30-day money-back guarantee. Cancel anytime. Your donors. Your data. Your relationships.

We used to spend Monday morning figuring out who to call. Now we open one page and the work is already prioritized for us. Our retention rate jumped 14 points in six months.

HR
Heidi Ribera
Director of Development, 100 Humanitarians International
Ready when you are

Stop losing donors to the noise.

Set up takes ten minutes. Your first donor relationship saved pays for the year.

Get started todayBook a walkthrough →